Follow your data AB is a Swedish consulting firm helping businesses across Europe reduce operational complexity, automate essential workflows, and turn everyday information into clear, actionable decisions. We specialise in AI-powered operations, system integration, and digital transformation for modern teams.
Our mission is simple: make your business run smarter. Whether you are a growing SME or an established organisation looking to modernise, we combine deep technical expertise with practical business understanding to deliver solutions that actually get used.
Manual, repetitive tasks are the silent killers of productivity. Our workflow automation services identify the processes draining your team's time and replace them with intelligent, automated flows that run around the clock. From invoice processing and approval chains to customer onboarding and report generation, we design automations tailored to the way your business actually works.
We use modern AI tools and robotic process automation to connect your existing systems, eliminate double data entry, and ensure nothing falls through the cracks. The result is a team that spends less time on administration and more time on the work that drives growth.
Most businesses run on a patchwork of disconnected tools. Your CRM does not talk to your ERP. Your accounting software pulls data from spreadsheets. Your customer support team works from a different system than your sales team. This fragmentation costs time, introduces errors, and makes it nearly impossible to get a clear picture of your business.
Follow your data AB specialises in connecting these systems. We design and build smart integrations that let your tools share data in real time, keeping every part of your organisation aligned. Whether you need a simple two-way sync or a complex multi-system data pipeline, we handle the technical architecture so you can focus on running your business.
Your website is the front door to your business. We build fast, secure, and conversion-optimised websites that represent your brand professionally and are easy to manage. Every site we deliver includes analytics, SEO foundations, and mobile-first design. For businesses that want to go further, we add AI-powered chatbots trained on your content, booking systems, and customer portals that work 24 hours a day.
A well-configured CRM is one of the highest-return investments a business can make. We help sales teams set up and automate their CRM so that leads never go cold, follow-ups happen automatically, and managers get real-time visibility into the pipeline. We connect your CRM to your website, email platform, and invoicing system so that data flows where it is needed without anyone having to move it manually.
We also build AI-driven sales tools including voice agents and chatbots that qualify leads, answer product questions, and book meetings directly into your calendar, even when your team is offline.
Finance teams spend enormous amounts of time on reconciliation, reporting, and chasing approvals. We automate the routine parts of financial operations, from purchase order matching and expense categorisation to month-end reporting and KPI dashboards. Our clients typically see a significant reduction in manual finance work within the first few months, freeing up the finance team to focus on analysis and strategy rather than data entry.
Hiring, onboarding, performance tracking, and time management all generate significant administrative load. We help HR teams automate the repetitive parts of people operations, from candidate communication workflows and onboarding checklists to leave approvals and timesheet consolidation. The result is a smoother employee experience and an HR team that has more time for the human side of their role.
Modern marketing runs on data and timing. We help marketing teams build automated email journeys, segment their audiences, and trigger personalised communications based on customer behaviour. We connect marketing tools to CRM and analytics platforms so that every campaign is informed by real data and every result feeds back into the next decision.
Data is only valuable when it leads to better decisions. Follow your data AB builds dashboards and reporting systems that surface the metrics that matter, in the format that makes sense for your team. Whether you need an executive overview updated in real time or a deep operational dashboard for a specific department, we design visualisations that drive action rather than confusion.
We work with a range of business intelligence tools and are experienced in connecting multiple data sources into a single, trustworthy view of your business performance.
We are a boutique firm, which means every client works directly with experienced consultants, not junior staff following a script. We take the time to understand your business before recommending any technology. We are technology-agnostic and will always recommend the solution that fits your needs, not the one that is easiest for us to deliver.
Our clients are based across Sweden and Europe, spanning industries including manufacturing, professional services, retail, logistics, and healthcare. We work in English and Swedish and are comfortable engaging at board level or deep in the technical weeds, depending on what the moment requires.
Getting started is straightforward. Book a free discovery call and we will spend thirty minutes understanding your situation. No sales pressure, no long proposals. Just an honest conversation about where we might be able to help.